Good RepsTalent
A group of runners on a waterfront path at sunset, with the Manhattan skyline and the Brooklyn Bridge behind them

Good
RepsTalent

Talent management for people who actually train.

Work with us
The categories we know
  • Footwear
  • Apparel
  • Fuel
  • Wearables
  • Recovery
  • Races

We work with great people and brands that actually make sense together.

Good Reps Talent is a talent agency for runners and fitness creators in New York.

We find the brands that fit, negotiate the deal, and make sure everyone gets paid. We'd rather do fewer partnerships that land than a lot that don't.

How we work
What we do

Four things, done properly.

Representation

We handle the deal: rates, contracts, usage, and chasing invoices. You handle the running.

Brand deals

We pitch creators who already use stuff like yours. Then we run the whole thing.

Creative

We make partnerships people actually want to watch.

Running + fitness

We know running. We know creators. We know what works online.

Creators with their phones, water bottles and running gear between workouts
For brands

Runners trust runners. Work with ours.

Tell us what you're launching. We'll come back with creators who'd actually use it, and what they cost.

How it works for brands
A creator being filmed for a brand campaign against a concrete wall
For creators

You do the reps. We'll do the negotiating.

Better rates, cleaner contracts, invoices that get paid. You don't need a big following or a brand-deal history to talk to us.

How it works for creators
How it works

One set. Five reps.

Every partnership runs the same five steps. No surprises for anyone.

  1. Rep 01

    The brief

    You tell us what you're launching, when, and who it's for. We ask the annoying questions now so nothing stalls later.

  2. Rep 02

    The match

    We pull creators who fit by sport, neighborhood, audience, and whether they'd actually use it. Rates up front.

  3. Rep 03

    The deal

    Deliverables, usage, exclusivity, payment dates. Agreed once, written down once.

  4. Rep 04

    The content

    Shot on real runs and real training days. We handle drafts, approvals and posting dates.

  5. Rep 05

    The payout

    We send the recap, collect the money and make sure the creator gets paid. Then we talk about round two.

Timing

Runners follow a calendar. So should your budget.

Attention spikes around big races and new training blocks. We plan around that, so your product shows up when people are paying attention.

Jan

New year, new training plan

Mar

NYC Half, spring builds start

Apr

Boston and London

May

Brooklyn Half

Sep

Berlin, fall builds peak

Oct

Chicago

Nov

The New York City Marathon

Dec

Gift guides and year-in-review posts

The roster

Creators who actually train.

We share the roster directly.

Tell us what you're working on and we'll send the creators who fit, with their numbers and rates.

Ask for the roster
Say hi

Launching something? Training for something? Let's talk.

I'm a brand I'm a creator